Andy Cohen has made a name for himself with Housewives.
“This is a massive cultural phenomenon that shows no signs of letting up,” Cohen said of the Bravo franchise, adding that he never thought the show would become as big and popular as it did. is today.
“It’s a testament to the hard work we’ve all put in to keep each franchise special and a great viewing experience for fans,” Cohen said.
Cohen, who has developed and produced various iterations of the show since 2006, told Yahoo Finance that the success was all about its leading ladies.
“The secret sauce of ‘The Housewives’ is in the casting,” Cohen said when asked how the franchise continues to stay relevant despite the changing media landscape.
“I think we’ve done a lot of great work – finding the right women and then figuring out how to keep the energy going and take people out of the mix and get people back in and put new ones in.”
“There is no science in this, but [it’s] a process we all value very much,” he continued.
The television host and director also highlighted the importance of the Bravo brand — and how “The Real Housewives” franchise has been able to cultivate its own brand, alongside the network.
“The good news is we have a brand. I would say Bravo is one of the few TV or streaming brands that people actually care about,” he said, citing the 3’s ultra-success. October days. BravoCon extravagance.
NBC Universal (CMCSA) CEO Jeff Shell recently touted the relevance of Bravo at a UBS investor conference on Dec. 5.
The exec noted Bravo’s content, like “The Real Housewives,” has been a “strength point” for Peacock, revealing the fledgling streaming service has more than 18 million total subscribers to date.
“Bravo content is just amazing, and it has a big impact. In some cases, bigger than NBC content,” Shell explained.
“[Bravo] a destination is somewhere they want to go,” Cohen said.
“Bravo is a vibe people love…and ‘The Housewives’ is a brand people care about. It’s about building the brand and sticking to it,” Cohen said. According to Cohen, the key to any successful business is knowing the brand inside and out, in addition to knowing the demand: “Is what you have something unique that no one else has? “
For the future, Cohen, who is partnership with Amazon devices for the holidays, focuses on a litany of other projects – besides “The Real Housewives”.
Cohen told Yahoo Finance he’s committed to growing his late-night show “Watch What Happens Live” and recently signed a three-year contract extension with SiriusXM Radio (he says his dream guest would be Michelle Obama.)
The 54-year-old father-of-two will also co-host CNN’s New Year’s Eve special alongside Andersen Cooper for the sixth consecutive year.
Following a previous report the network plans to have a “less boozy” TV show for New Year’s Eve, Cohen said he’s determined to keep the fun alive through 2023.
“I think part of the fun of New Year’s Eve is watching me kick Andersen,” Cohen joked.
Alexandra is a senior entertainment and media reporter at Yahoo Finance. Follow her on Twitter @alliecanal8193 and email her at alexandra.canal@yahoofinance.com
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