Apple, Amazon, Microsoft and Google will fuel the next rally

Satya Nadella, CEO of Microsoft Corp., at the company’s Ignite Spotlight event in Seoul, South Korea on Tuesday, Nov. 15, 2022. Nadella delivered a keynote speech at an event hosted by Korean Unity of the society.

Seong Joon Cho | Bloomberg | Getty Images

To start a fire, but not to destroy the market by doing so.

That’s the goal right now. It’s not as easy as in Jack London’s famous short story (“Too Build a Fire”) where in the end the survivors profit rather than freeze to death in their sleep.

At the start of this decade, we saw the rise of Robin Hood (HOOD) and the distribution of investments from serious to ephemeral. These days, Robinhood looks like a gigantic bonfire of youth money. The concept of gamification was real and the exodus of investors was loud – culminating in the ridiculous self-immolation of GameStop (GEM), AMC Entertainment (AMC) and meme stocks. Those who fought this trend ditched Twitter, hired bodyguards and tried to hide from the angry mob trying to drive up stocks by saving sellers. No tinder from these clowns.

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