Booming trend of moderation, marketing initiatives and innovative new flavors all contributing to increased sales

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Dublin, 12 Dec. 2022 (GLOBE NEWSWIRE) — The “UK Hard Seltzer Market, by Type (Flavored vs. Unflavored), by ABV Content (Less than 5%, Over 5%), by Distribution Channel (Online, Convenience Stores, Supermarkets/Hypermarkets, Others), by region, forecast and opportunity, 2017-2027″ report has been added to from offer.

The UK hard seltzer market is expected to grow at a terrific rate over the forecast period

The growth of the market can be attributed to the increasing number of manufacturers marking their entry into the market, which offers users a wide range of hard seltzers.

Additionally, the growing popularity of low-calorie and low-carb alcoholic beverages among Millennials and Gen Z consumers and the emergence of low-ABV gluten-free hard seltzer are some of the factors that are driving the growth of the UK hard seltzer market.

Additionally, manufacturers invest heavily in marketing initiatives to attract potential customers and expand distribution networks for greater availability of their products. Moreover, the development of new and innovative flavors and the increase in the number of bars and restaurants in the country contribute to the increase in sales of hard seltzers.

Additionally, growing preference for low calorie and low sugar alternative alcoholic beverages over traditional beverages among the health conscious population is expected to contribute to the growth of the UK hard seltzer water market. Hard seltzers offer consumers the option of having their favorite cocktails at home rather than going to the bar, something the beer industry has been providing consumers with for years.

The convenience, greater affordability and easy accessibility of hard seltzers in grocery stores, liquor stores and other physical retailers is accelerating their sales in the UK.

The UK hard seltzer market can be categorized based on type, ABV content, distribution channel and region. Based on ABV content, the market can be categorized into less than 5% and more than 5%. Hard seltzers containing less than 5% ABV are expected to dominate the UK market over the forecast period owing to the increase in health-conscious consumers and the booming trend of the idea of ​​moderation.

Additionally, the introduction of low-alcohol drinks in the market is also expected to contribute to the growth of the segment. Based on the distribution channel, the UK hard seltzer water market can be divided into online stores, convenience stores, supermarkets/hypermarkets and others. Among them, the online channel is expected to dominate the market due to the increased convenience of shopping on these platforms.

Goal of the study:

  • To analyze and estimate the market size of the UK Hard Seltzer market from 2017 to 2021.

  • Estimate and forecast the market size of UK Hard Seltzer Market from 2022 to 2027.

  • To classify and forecast the UK hard seltzer market based on type, ABV content, distribution channel, company and regional distribution.

  • Identify the dominant region or segment in the UK market.

  • Identify drivers and challenges in the UK hard seltzer water market.

  • Examine competitive developments such as expansions, mergers and acquisitions, etc., in the UK hard seltzer market.

  • Perform price analysis for the UK hard soda water market.

  • To identify and analyze the profile of major players operating in the UK Hard Seltzer market.

  • Identify the key sustainable strategies adopted by market players in the UK Hard Seltzer Market.

Competitive landscape

Company Profiles: Detailed analysis of the main companies present in the UK soda water market.

  • Smirnoff Seltzers (THE SMIRNOFF CO.)


  • Clean and Squeeze (BrewDog)

  • 58 Gin Ltd

  • Two Streams (Loon Water Ltd.)

  • Mike’s Hard Seltzer

  • Barefoot Caves

  • Drinks served

  • Chase Distillery Ltd.

  • Balans (Cider of Sweden Ltd.)

  • White Claw Hard Seltzer (Mark Anthony Brands International)

Report Scope:

UK Hard Seltzer Market, By Type:

UK Hard Seltzer Market, by ABV Content:

UK Hard Seltzer Market, By Distribution Channel:

  • On line

  • convenience stores

  • Supermarket/Hypermarkets

  • Others

UK Hard Seltzer Market, By Region:

  • Greater London

  • South East

  • North West

  • Others

For more information on this report, visit

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