Catalog management company Fabric acquires Internet Video Archive

Stephanie Prange

Media and entertainment catalog management company Fabric has acquired the Internet Video Archive (IVA).

For the past 18 years, IVA has provided film, television and gaming promotional content to some of the biggest names in the media industry. IVA’s database contains entertainment trailers, as well as film and television metadata. IVA also provides information on daily trending titles, rankings, future releases, and links to where to view or purchase content.

“The acquisition enables Fabric, whose customers include Warner Bros. Discovery, Paramount Global, HBO, MGM and FOX, to provide even greater value by instantly matching titles to IVA’s library and enabling sharing of data between Fabric’s customers,” according to the company’s release.

“With joint customers requesting IVA to integrate with Fabric, it was clear that our two services were highly complementary,” Rhodes Mason, president of IVA, said in a statement. “Fabric’s ability to connect supply chain systems as well as manage and enrich titles is a natural fit for IVA. The combination can enable both data enrichment and matching, as well as the ability to update tens of millions of consumers on IVA’s content discovery platforms in an instant. This benefits IVA customers with real-time data at creation time and gives Fabric customers better control over where data comes from. The combination of the two companies will allow customers to effectively capitalize on all the new and innovative entertainment products that exist today and in the future.

Fabric, founded in 2018, manages over 20 million titles for its clients.

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Rob Delf, CEO, Fabric

“The native integration of IVA’s services into the Fabric platform will help to more easily standardize our customers’ title catalogs, provide insight into their marketing and verify their licenses across streaming platforms,” ​​said Rob Delf, CEO of Fabric, in a statement. “Ultimately, this acquisition is about listening to our customers’ needs and finding ways to deliver more value through our tools and services. This acquisition will only accelerate Fabric’s ability to manage customers’ title catalogs efficiently and cost-effectively in one place, and enable the sharing of this information with greater control and accuracy.

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