In a new World Cup-themed ad, Samsung mocked Apple’s lack of a flippable iPhone while promoting its own Galaxy Z Flip4.
In the advert published On one of Samsung’s Weibo accounts, Galaxy Flip phones can be seen as fans in a soccer stadium, themed around the 2022 World Cup. As Galaxy Flip phones cheer and turn in the stands, a few smartphones, clearly resembling iPhones, remain in the audience, motionless with sad emojis displayed on their screens as they stare at the sea of Galaxy Flip phones. The text at the end of the advertisement reads: ‘time to fold together’.
This isn’t the first time Samsung has poked fun at Apple and its lack of foldable and flip-top phones. In a announcement last monthSamsung mocked how Apple users are always waiting for new features, “because that’s what we do. We’re waiting,” the ad mocks a fake Apple employee.
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