All about preparing for the release of the prophesiedSquare Enix’s big new open-world action RPG, was a discreet disorder. But you wouldn’t know that from the launch trailer, which stays upbeat about modern-day magical adventure by taking a bunch of words out of context and turning them into misleading braces.
“That the prophesied The launch trailer kind of tells us that maybe the game isn’t so good and here’s how I know that,” said trailer editing enthusiast Derek Lieu. in a TikTok video which exploded over the weekend. “The biggest red flag are those quotes that are either one word or two words.”
He then went through each sentence displayed on the screen during it, found the original source where it came from, and read the larger context aloud. In almost every case, the meaning was very different from how the words were presented in the trailer and was not intended to be taken as unambiguous praise.
In one example, Square Enix raised the word “Beautiful” from a December preview published on at Distract. In context, however, the quote did not say that the prophesied was beautiful but had the “potential” to be a “beautiful story-based game that will touch you with each new chapter”. This was, after all, a preview and not a review of the final game, although the site’s editor said they didn’t take issue with how the word was used.
“Square Enix did ask for permission to use the quote, and we did approve,” Distractify gaming editor, Sara Belcher, told Kotaku in an email. “In our actual review, I rate the game as “beautiful” (that was my opinion of the game world from the preview, which is why I personally didn’t feel the quote out of context). We do not charge for the use of quotes in promotional materials. »
In another example, the Final Fantasy the manufacturer quotes the word “impressive” from game informant. The only problem is that the word in question does not even come from a practical insight, but from a news writing of a gameplay trailer from a Sony State of Play. “Frey’s traversal abilities are impressive, allowing rapid movement in and out of combat, in both aerial and aquatic situations,” it reads.
To recap then, the prophesiedThe latest trailer for included a truncated quote from someone describing one of its older trailers. game informantit is real exam gave the game a rating of 7.5 out of 10. It did not include the word awesome, instead describing main protagonist Frey’s overall adventure as “[not] without its reflections.
game informant did not immediately respond to a request for comment.
Place said my city that the intent of the video was not to claim that he thinks the game is or will be bad, but rather that the misleading framing strongly implies that Square Enix wasn’t confident enough in the game to let him get his way alone without the false distinctions.
“They could be dead wrong taking this approach and the game is actually good, or has some merits they could focus on instead of looking for quotes,” he said. “So I think that says more about the people in charge of marketing the game than the game itself.”
Companies that rely on misleading quotes from reviews and reviews is nothing new. Sometimes they remove the original context. Sometimes they just look for any source, trustworthy or not, that says your game is great. Almost always, the accolades themselves are in giant fonts while the posts they’re taken from are too small to read unless you take the time to parse them into a TikTok video like Location.
For comparison, he also shared two The trial trailers that make the game appealing without resorting to lies. The first was a demo trailer released last month. The second was a recut of a existing trailer on social networks who has been repeatedly roasted online for his Joss Whedon-style fourth-wall-breaking dialogue.
“The real problem isn’t the storytelling at all, it’s that they don’t lean hard enough into the tone that the storytelling should sell and I know that because I proved that earlier for be sure,” wrote Twitter user which took the same ingredients but remixed them in a way that looked much cooler while still retaining the sensibility of the original.
Aside from the artistry behind creating a good video game trailer, lying is bad and companies shouldn’t do it. It’s bad enough when a trailer full of pre-cooked footage obscures, say, how poorly a game runs. It’s even worse, however, when the companies go out of their way to try to entice the independent media into their deception. Publishers are expected to obtain permission before using other people’s quotes in their marketing and be transparent about how they will be used.
Square-Enix did not immediately respond to requests for comment.