Direct selling is one of the fastest growing sectors in India, contributing phenomenally to job creation in the country. During the pandemic, he played a pivotal role in providing alternative employment opportunities to people, empowering them financially during difficult times. Over the years, direct selling has also helped millions of women achieve financial independence and unlocked livelihoods, enabling them to overcome societal limitations and contribute to the achievement of gender equality.
Today, women around the world dominate the direct selling industry and have been the driving force behind the model’s success. This provides them with many opportunities to earn and contribute not only to their household income, but also to the economic wealth of the country. The last two years have seen a remarkable increase in the number of women, especially housewives, joining the direct selling workforce. According to a report by the World Federation of Direct Selling Associations (WFDSA), the growth of the direct selling industry in India has about 53% female entrepreneurs as they are actively engaged in an industry of more than 1.5 billion dollars. While most sectors in India struggle to increase female participation, direct selling already has over 53% women entrepreneurs. The numbers speak volumes about the role direct selling plays in empowering women economically.
Direct selling helps women in many ways, including
Direct selling empowers women to take control of their careers and use the opportunity and skills to gain financial independence. This gives them the freedom to live on their own terms. By empowering women economically, direct selling helps build a stronger economy because when women win, they drive growth and create a more inclusive economy with low levels of income inequality.
- Building confidence and instilling entrepreneurial skills
The expansion of direct selling has been more than successful in engaging women in a framework that hones their marketing, communication and mentorship skills, leading to building an engaged workforce that helps drive sales, which results in the economic success of the participants and the organization. Many organizations offer skills development workshops and other initiatives that help women build their confidence and provide them with the right kind of knowledge. While these workshops provide much-needed networking skills for both men and women, they specifically act as a confidence booster for women entering the workforce for the first time. It helps to create womenpreneurs today and tomorrow and many of them have become leaders in direct selling.
Women are multitaskers because they also have several roles to play. Direct selling opportunities allow them to upskill and earn a living, while working flexible hours and having the convenience of working from home, giving them the work-life balance they crave. need. A dedicated effort of just two hours a day over a period of time can lead to exponential gains.
Unlike other businesses, in the direct selling industry, only a minimal cost is involved to get in. Companies involved in direct selling assume the risk of the investment but share the marketing revenue. This makes it a lucrative job option for women who besides opportunities, guidance, and mentorship also reap great returns in terms of financial rewards for their hard work.
The direct selling industry holds promise for women as it effectively promotes entrepreneurship and self-employment. It empowered women by expanding their economic horizons. The development has been a symbol of empowerment, giving many women glimmers of hope and wings of freedom towards a brighter future.
The opinions expressed above are those of the author.
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